Russell Brunson

Now, most of you guys are never gonna get the spot where you have to get the cold audience, okay?

Most of you guys can build good, you know, eight-figure-year businesses off going hot and warm, okay?

Cold's when you're trying to get to $100 million a year.

So a lot of you guys will never worry about this.

So hot, hot,

Again, every new offer, put it out there, get the hot audience, pull the money out of it.

Then you reinvest that into the warm audience, start buying ads and be able to go to the next level.

So that'd be my recommendation for you.

Okay.

Again, the reason why everyone's saying lead high ticket is because most people saying that they don't have an audience yet.

It's like, I have no audience.

I got to sell $10,000 things I can pay for ad spend.

But if you've already got homeschool moms who know who you are, who are paying there, grab the pile of cash in front of you and then go to the next phase.

Does that help?

Cool, cool, cool.

Cool.

All right, Nisha, I'm going to give you some good news.

If I had to make 10 to 20K in the next 30 days, I would not use any ads.

Not even one.

A lot of you guys may not know this.