Russell Brunson

We didn't buy our first ad for ClickFunnels for two years.

Because ads...

As much as we love them for scaling, they suck for profit initially.

And we didn't have money to buy ads initially, number one.

But number two, it's like, there's so many ways to get free traffic that are way better, right?

So again, talk about this.

If you have your own hot audience, right?

This is your best.

Your hot audience loves you.

They're going to forgive you.

They're going to sign for stuff if your funnel doesn't convert very well.

So that's the best.

If you have your own audience, like I would just market to my own audience.

If I need to pull 10 to 20K out, like that's what I do.

If you don't have your own audience, that's okay.

My next phase would like, hey,

like I'm going to go down to my warm audience and I could go buy ads and get Zuckerberg money.

Or what if instead I find people who already have a list, that list is hot for them, right?

They're warm to me, but they're hot to them.

So I'm going to leverage that relationship and get them to promote something that then I can sell.