Russell Brunson

So if you brought the 4,000 person list, like do a webinar, do a challenge, keep doing things.

But it's like, hey, just know like that's a stagnant number that's gonna, it's atrophying over time.

What's Einstein's law of thermodynamics?

Like things deteriorate over time or I don't know.

Acting smart, I don't know what I'm talking about.

But it's true.

Like you put an apple outside in the sun, it just deteriorates and it disintegrates over time, right?

The chaos theory.

Everything goes to chaos over time.

Same new list.

You have 4,000 person list today.

Tomorrow it's less and it's less and it goes to chaos.

It gets worse and worse and worse over time, right?

So dramatic demonstrations reinvigorate a list.

But also understand that that list is stagnant.

It's always going to be shrinking and growing.

So the question I'd be asking is how do I add 4,000 people a week to that list?

Because if I had 4,000 people a week to list, right?

And you come back to there and it's like, hey, you got three people to buy from the list so far.

It's like, hey, if I had 4,000 more people, so that's $6,000, right?