Russell Brunson

So they have 10,000 people on the list, and they sell something, they're making money, they're making money, but what happens is that that list now, it starts deteriorating and deteriorating, and so they come in their circle, and they're like, man, I made way more last year than this year, and I can't figure out why, and I'm still doing the same webinar, same challenge, but less people are buying.

It's because you stop growing, so the list is shrinking, atrophying over time.

A lot of chaos.

It gets smaller and smaller and smaller, right?

And then they can't figure it out, and then we're trying to figure out, maybe the presentation's not right, the hook's not right, and we keep looking at stuff, and eventually we're like,

Oh, it's because you stopped getting new leads in.

Like new leads are the lifeblood of your business.

Like that's why this whole thing's structured that way.

Everything's pushing into a dramatic demonstration they have to register.

Dramatic demonstration they have to register for.

Mifki, it's low ticket, free plus shipping.

They're coming in to get, you know, we're just trying to always be bringing new blood in, okay?

So the question that I'd be asking yourself every single day is how many people join my list today?

That should be your KPI you're looking at every single day because as that grows, the rest of your business will grow with it.

Okay.

It's figuring out how to get that 4,000 people list to like, how do I add 4,000 people a month to my list?

And that's the mindset shift.

If you start focusing on getting new leads into the funnel, into the thing, that's, that's the game plan.

Hope that helps.

But it's just, it's, it's just volume, increasing the volume of people coming into your world.