Russell Brunson

And my total investment to learn all of that

It was about 100 bucks.

I had to put my credit card on my wall, buy their product, I saw what the entire funnel was, okay?

So that's what funnel hacking is, that's where it came from.

I shared that concept with people initially, and all of a sudden people got the light bulb like, oh my gosh, I can do anything I want, right?

I wanna do a book funnel, let me just go buy Russell's three books, look at every single page in the book funnel, I'm gonna model it.

I wanna do a webinar, let me register for Russell's webinar, see how he does it, and then just model it.

Oh, I want to do a high tech application.

Let me go find Russell.

I take application, go through, you know, like, and so people started just doing that and modeling stuff.

We were doing modeling stuff that other people were doing and it made us feel success was almost inevitable.

It became very, very easy as opposed to just guessing and hoping that somehow, uh, you'd figure out how to make the right thing.

Okay.

So that's what funnel hacking is.

That's why people are so proud of being a funnel hacker.

So we did funnel hacking live, which is our big event.

Like funnel hacking is the key.

It's the secret.

It's the shortcut.

Okay.