Russell Brunson

Now we're using these things as bonuses to increase the value, get more people to buy the offers.

We start looking at software development as a funnel hacker, it changes everything as well.

Everyone's like, how do I build a software?

There's too many, software's easy, it's cheap, it's free.

It's like, look at it through the lens of what we know as funnel hackers and it changes everything.

Part of the reason why we sold 30% of the people on a $5,500 offer, that challenge, is because we had insanely good software that they got as bonuses for free when they signed, like,

I just need three days with you guys.

I can show you everything, okay?

But it is this, I just want you guys to understand this, okay?

You guys all getting this?

Okay, so like I said, for 14 months, we went quiet.

Not because we didn't, everybody's got an AI opinion.

You see them everywhere, okay?

You probably noticed I haven't talked about it, except for in private rooms, I've got mastermind groups, things like that, but I've not talked about publicly, okay?

And the reason why is because

Again, this was not something I was trying to like make a course and sell or do something like that's what most people are doing, right?

My goal was like to grow and scale our company.

Like we're growing faster now than we were at the peak of our business, okay?

Despite the fact that we have 10,000 more competitors and more noise and more everything.

Like when you understand these tools correctly, guys, it'll change everything for you.