Russell Brunson

Now, as I was putting this together, I had a lot of fun with this because, okay, we've got 10 different drift identities.

Maybe there's like another 10 or 15 different driven identities, some of that, but as I kept cutting back layers and cutting back layers, cutting back layers, I realized that there's a better way.

Um, and there's really only one core identity that, that all driven people are using.

And so we'll talk about that.

So, um,

First, I want to tell you guys a story.

So when I was wrestling, I started wrestling in eighth grade.

And eighth grade, I did all right.

Ninth grade, I started doing better.

And then my ninth grade year, after I finished the season, I had a chance to hire a wrestling coach.

His name is Greg Williams, one of our co-friends right here.

She's friends with Greg.

Greg was my wrestling coach, and he was the coach for Freestyle and Greco, which is the Olympic styles in wrestling.

So during the season, you wrestle collegiate style or American style, then off-season, you do Freestyle and Greco.

So my very first tournament, I met this Freestyle and Greco tournament.

Greg's my brand-new coach.

I'd never really wrestled with him before or coached with him before.

He'd been my coach for like two weeks, but I had this tournament.

huge tournament in my bracket.

There's like 30 or 40 other wrestlers.