Russell Brunson

So, I want to talk about offers today for the next 30 minutes or so, because of all the things, it's probably the most important, right? As much as I love funnels, a funnel with a crappy offer is not going to work. As much as I love stories, a story with a crappy offer is not going to work. Webinars, it all comes down to this pinnacle, this thing, which is the offer, the one thing. I'm stretching.

So, I want to talk about offers today for the next 30 minutes or so, because of all the things, it's probably the most important, right? As much as I love funnels, a funnel with a crappy offer is not going to work. As much as I love stories, a story with a crappy offer is not going to work. Webinars, it all comes down to this pinnacle, this thing, which is the offer, the one thing. I'm stretching.

There you go. There's my high kick. Just kidding. And so that's what I want to talk about. A couple of things when we talk about offers. The number one thing I want to share, and this might be helpful for some of you guys, because so many people I know

There you go. There's my high kick. Just kidding. And so that's what I want to talk about. A couple of things when we talk about offers. The number one thing I want to share, and this might be helpful for some of you guys, because so many people I know

There you go. There's my high kick. Just kidding. And so that's what I want to talk about. A couple of things when we talk about offers. The number one thing I want to share, and this might be helpful for some of you guys, because so many people I know

Wait, because they want to put together a perfect offer, and they don't want to mess it up, and so they start thinking about it, and they're talking about it, and they spend a week, and then a month, and then three months, and then six months, and a year, and then two years, and then two and a half years, and they're waiting without the offer, because they don't want to mess it up, they want to make sure it's perfect, and they keep waiting, and waiting, and waiting.

Wait, because they want to put together a perfect offer, and they don't want to mess it up, and so they start thinking about it, and they're talking about it, and they spend a week, and then a month, and then three months, and then six months, and a year, and then two years, and then two and a half years, and they're waiting without the offer, because they don't want to mess it up, they want to make sure it's perfect, and they keep waiting, and waiting, and waiting.

Wait, because they want to put together a perfect offer, and they don't want to mess it up, and so they start thinking about it, and they're talking about it, and they spend a week, and then a month, and then three months, and then six months, and a year, and then two years, and then two and a half years, and they're waiting without the offer, because they don't want to mess it up, they want to make sure it's perfect, and they keep waiting, and waiting, and waiting.

And they came to the funnel, like, one, two, three, four, five, six, seven, eight, nine, nine and a half, and they're like, I'm about to launch the offer, about to, it's like, just, duh. So, first thing I want you guys to understand, is the person in every marketplace that wins, is the person who makes the most offers. Is there anybody in the market place that makes more offers than me?

And they came to the funnel, like, one, two, three, four, five, six, seven, eight, nine, nine and a half, and they're like, I'm about to launch the offer, about to, it's like, just, duh. So, first thing I want you guys to understand, is the person in every marketplace that wins, is the person who makes the most offers. Is there anybody in the market place that makes more offers than me?

And they came to the funnel, like, one, two, three, four, five, six, seven, eight, nine, nine and a half, and they're like, I'm about to launch the offer, about to, it's like, just, duh. So, first thing I want you guys to understand, is the person in every marketplace that wins, is the person who makes the most offers. Is there anybody in the market place that makes more offers than me?

Who's winning? This is the rule to understand. We're not trying to make weight to the perfect offer and then we will release it to the world and it will be amazing, right? The way you find the perfect offer is by putting out a lot of different offers. We keep thinking we're going to figure out the perfect thing, but we have to understand is that the market is going to tell you what they want.

Who's winning? This is the rule to understand. We're not trying to make weight to the perfect offer and then we will release it to the world and it will be amazing, right? The way you find the perfect offer is by putting out a lot of different offers. We keep thinking we're going to figure out the perfect thing, but we have to understand is that the market is going to tell you what they want.

Who's winning? This is the rule to understand. We're not trying to make weight to the perfect offer and then we will release it to the world and it will be amazing, right? The way you find the perfect offer is by putting out a lot of different offers. We keep thinking we're going to figure out the perfect thing, but we have to understand is that the market is going to tell you what they want.

The way you win this game is the market votes with their credit card. Okay. Okay. We had the Well Twins on stage. If you guys remember, before we did the pitch, and they were talking about their webinar, right? So they went through the whole, like the prime mover coaching program, built out the webinar, they launched it, and they went and they did the first one, and nobody bought their offer.

The way you win this game is the market votes with their credit card. Okay. Okay. We had the Well Twins on stage. If you guys remember, before we did the pitch, and they were talking about their webinar, right? So they went through the whole, like the prime mover coaching program, built out the webinar, they launched it, and they went and they did the first one, and nobody bought their offer.

The way you win this game is the market votes with their credit card. Okay. Okay. We had the Well Twins on stage. If you guys remember, before we did the pitch, and they were talking about their webinar, right? So they went through the whole, like the prime mover coaching program, built out the webinar, they launched it, and they went and they did the first one, and nobody bought their offer.

And they're like, oh, that Russell Brunson's full of crap. Just kidding. But it didn't work. And so what they did is they got on the phone and started calling. They're like, why didn't you guys buy? What was the reason? People are like, oh, well, we don't actually want this. If you had something like this, we would have wanted it. Oh, and so they tweaked their offer, tweaked the offer.

And they're like, oh, that Russell Brunson's full of crap. Just kidding. But it didn't work. And so what they did is they got on the phone and started calling. They're like, why didn't you guys buy? What was the reason? People are like, oh, well, we don't actually want this. If you had something like this, we would have wanted it. Oh, and so they tweaked their offer, tweaked the offer.

And they're like, oh, that Russell Brunson's full of crap. Just kidding. But it didn't work. And so what they did is they got on the phone and started calling. They're like, why didn't you guys buy? What was the reason? People are like, oh, well, we don't actually want this. If you had something like this, we would have wanted it. Oh, and so they tweaked their offer, tweaked the offer.