Russell Brunson

But here's the thing.

I'm not going to tell you which side is right.

That's not what I do here.

I'm a propaganda expert.

I've spent 20 years studying the science of persuasion.

I own a first edition copy of Edward Bernays book called Propaganda.

And this is the man who literally invented public relations.

And I've used what I've learned from that book to bootstrap a company past a billion dollars in sales with no venture capital, just the science of persuasion applied to business.

So what I'm trained to see when I look at this isn't who's right about the war, it's how were you brought along for the ride?

And what happened those weeks prior to the bombs being dropped?

Now it's textbook.

It might be the most clear-cut case of manufactured consent that I've seen in my entire lifetime.

I'm going to show you exactly how the technique works, where it comes from, and this part, this gets really interesting, how I use the exact same playbook to generate $3 million in sales in just 90 minutes.

Okay, so the technique is called manufacturing consent.

I want to be really specific here because this isn't some conspiracy theory phrase I made up.

This is the actual technical term.

Edward Bernays, the man I've been studying for 20 years, he literally wrote an essay in 1947 called The Engineering of Consent.

That is his term.

He published it in an academic journal.

And he describes it, and I'm paraphrasing here, the essence of democratic leadership.