Russell Brunson

And this is the first time I introduced this concept of funnel hacking.

And so I'm gonna give you like a four minute explanation of this so you can catch it for anybody else who don't know what funnel hacking is or you're newer to our community, you just came in like, what is a funnel?

I don't understand.

I'm gonna explain this really quickly because this was the key that unlocked ClickFunnels, unlocked it for our customers and their growth, okay?

So this is what funnel hacking is, okay?

So the first thing you have to understand for funnel hacking to make sense, this is a quote from my friend Tony Robbins.

He says, if you want to achieve success, all you have to do is find a way to model those who've already succeeded, which makes sense, right?

I started thinking back when I first heard this quote about the things in my life that I had been successful with, right?

Like growing up, I was a great wrestler.

And the reason why is because when I first started wrestling, I was really bad.

And then I would go, there's a guy on my team named Matt Woods.

I would watch what he was doing.

I would study him.

I'd have to film him.

Then we'd go back to my house and we'd train and practice, right?

And so we'd find people who were good.

We'd model what they were doing.

And from that, I became a great wrestler.

I became a state champion.

I took second place in the country.