Russell Brunson

Between Dan Kennedy and the other ones, it's been amazing.

It's a lot of work on me and our team.

Typically what happens, Funnel Hacking Live would end, we'd go back home, we have about six weeks to like,

And then we're like back to Funnel Hockey Live, like planning.

It's a 10 month plus process to get 5,000 people in the room.

It's not small.

The cost to run an event like this, every year get bigger and bigger.

Miles, if you guys haven't had Miles yet, he kind of runs the budget.

And I don't think he knows how to run a budget because it keeps getting bigger and bigger and bigger.

I remember the one year it was a million dollars.

I'm like, what?

And then next year it was like three and a half million.

And then this year I think it's like, I said to him, like, yeah, $6 million budget.

He's like, oh, that's what you think it was.

I'm like, well, is it more than that?

He's like, ah.

I'm like, what does that mean?

He wouldn't tell me.

So yeah, I mean, it's over $6 million for the production, not counting how much money we spend in ads to get you guys to actually come to this event.

It is a full 10 month long process.