Russell Brunson

As one historian put it, he totally understood that the coup would happen when conditions in the public and the press allowed for it, and he created those conditions.

Does any of that sound familiar?

Take an existing crisis, whether it's a real one in Iran or a manufactured one in Guatemala, and reframe it as an existential threat that demands immediate action.

Build the emotional environment step by step and rung by rung until the action feels inevitable.

And the consent has already been manufactured before anyone fires a single shot.

That's the science.

That's what Bernays built.

And here's where this gets really interesting for people like us, because I've used this exact same playbook, not to start a war, not to overthrow a government, but to build a business.

And I did it in 90 minutes in front of 9,000 people.

And it generated over $3 million in sales.

Okay.

So I want to take you behind the scenes of something that I did that most people have never heard the full story.

I'm sharing this because the parallels of what we just talked about, honestly, they're kind of scary about how precise they actually are.

A couple of years ago, as you probably have heard, I had a chance to speak at Grant Cardone's 10X conference.

There were 9,000 people in the audience, salespeople, entrepreneurs, business owners.

And my goal was simple.

I wanted to set the all time record for the most sales generated from a single presentation, $3 million, 90 minutes.

That was the target.

Now to understand what we did to engineer consent, there's a documentary I want you guys to watch.

It's called Push by Darren Brown.