Rusty Sellers

speaker
623 appearances 6 recordings 1 series first heard May 2026 last heard 6d ago

Rusty Sellers’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
2 · Jun OctJan 26AprJulnow

Recordings per month over the last 12 months — 6 in all, peaking in Jun 2026 with 2.

Appearances

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Claire explained why premium wine producers deliberately avoid pricing a bottle at $18.99.
Which of these is the reason?
A. It's harder to remember.
B. The 99 signals bargain, not quality.
C. It confuses distributors.
Or D. Odd pricing is illegal in some wine regions.
The correct answer is B. The 99 sends a signal, and that signal is bargain.
Good deal.
And if you're selling a premium product, the last thing you want rattling around in your customer's brain is the word bargain.
Clean numbers like $18 or $19 say quality.
99 cents says clearance rack.
Question 3.
A study published in the Journal of Wine Economics put a group of people through a blind tasting.
No labels, no prices, no stories.
Just wine.
What did untrained tasters actually prefer?
A. The more expensive wine.
B. The wine with the better label.
C. The cheaper wine.
Or D. They couldn't tell any difference at all.
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