Rusty Sellers
speaker
623 appearances
6 recordings
1 series
first heard May 2026
last heard 19 Sep
Rusty Sellers’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 6 in all, peaking in Jun 2026 with 2.
Appearances
B. Price reflects the vintage, not the customer.
C. I charge the highest price my regular customers will enthusiastically buy.
Or D. Let the wine set the price.
The correct answer is C.
And Claire remembered this exactly.
I charge the highest price my regular customers will enthusiastically buy.
No formula, no spreadsheet, just a deep understanding of who your customer is and what they'll happily hand over.
Claire called it the best single-sentence summary of pricing strategy she had ever heard.
Coming from the man setting prices on some of the most expensive bottles in Bordeaux, I'd say she's right.
That's round one in the books.
Five questions.
How are you tracking?
Keep that score in your head because round two is a different animal.
We're playing Claire's own game now.
True, false, or both?
Just like Claire played it with Forrest.
And yes, both is always on the table.
Question six.
People are more likely to buy a product priced at $9.99 than $10, even though the difference is exactly one penny.
True, false, or both?
Showing 401–420 of 623 · page 21 of 32
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