Ryan Alford

Maybe not when building your brand. Talk to me about your perspective on luxury experience.

Yeah. Yes. Doc, it's… I can't hit this enough for our audience, what Dr. just really eloquently outlined, a lot of key principles there. But he's gatekeeping and he's creating a filter for getting the right audience that's his audience by the things that he's doing, by the brand he's created, by the access to him. This isn't about taking advantage or overdoing something.

Yeah. Yes. Doc, it's… I can't hit this enough for our audience, what Dr. just really eloquently outlined, a lot of key principles there. But he's gatekeeping and he's creating a filter for getting the right audience that's his audience by the things that he's doing, by the brand he's created, by the access to him. This isn't about taking advantage or overdoing something.

Yeah. Yes. Doc, it's… I can't hit this enough for our audience, what Dr. just really eloquently outlined, a lot of key principles there. But he's gatekeeping and he's creating a filter for getting the right audience that's his audience by the things that he's doing, by the brand he's created, by the access to him. This isn't about taking advantage or overdoing something.

He's identified that he is, and he's already worked to be, the best in his practice. He's establishing a look, a feel, and an experience that reinforces what he is doing as the best in the world. And he's creating these levers that both signal to people what he is and what he isn't and what their practice is and what they can expect, but also what you're going to pay.

He's identified that he is, and he's already worked to be, the best in his practice. He's establishing a look, a feel, and an experience that reinforces what he is doing as the best in the world. And he's creating these levers that both signal to people what he is and what he isn't and what their practice is and what they can expect, but also what you're going to pay.

He's identified that he is, and he's already worked to be, the best in his practice. He's establishing a look, a feel, and an experience that reinforces what he is doing as the best in the world. And he's creating these levers that both signal to people what he is and what he isn't and what their practice is and what they can expect, but also what you're going to pay.

Because, look, we all want a Ferrari, you know, or most of us. But you know what? But we're realistic if we can't write that check, you know, and so you stop before you even go into the dealership. And so it saves time for his people, his time, because you're establishing and that principle of what he's doing.

Because, look, we all want a Ferrari, you know, or most of us. But you know what? But we're realistic if we can't write that check, you know, and so you stop before you even go into the dealership. And so it saves time for his people, his time, because you're establishing and that principle of what he's doing.

Because, look, we all want a Ferrari, you know, or most of us. But you know what? But we're realistic if we can't write that check, you know, and so you stop before you even go into the dealership. And so it saves time for his people, his time, because you're establishing and that principle of what he's doing.

is certainly applied to luxury in this sense, but it really can apply to anything because a lot of people want to be all things, all people. And it's the road to nothing in nowhere. It is. And it's like, but you're doing it doctor. And it's, it's not like, to be pretentious or to be whatever.

is certainly applied to luxury in this sense, but it really can apply to anything because a lot of people want to be all things, all people. And it's the road to nothing in nowhere. It is. And it's like, but you're doing it doctor. And it's, it's not like, to be pretentious or to be whatever.

is certainly applied to luxury in this sense, but it really can apply to anything because a lot of people want to be all things, all people. And it's the road to nothing in nowhere. It is. And it's like, but you're doing it doctor. And it's, it's not like, to be pretentious or to be whatever.

It's just you've earned the right because you're the best in the world at what you do, and you're providing an experience that matches what you're talking about. And I think there's a lot to learn there. It's hard to almost unpack that enough for people because I think we're –

It's just you've earned the right because you're the best in the world at what you do, and you're providing an experience that matches what you're talking about. And I think there's a lot to learn there. It's hard to almost unpack that enough for people because I think we're –

It's just you've earned the right because you're the best in the world at what you do, and you're providing an experience that matches what you're talking about. And I think there's a lot to learn there. It's hard to almost unpack that enough for people because I think we're –

You've got to be it to make them see it. And look, you aren't necessarily number one day one. But you obviously had a luxury vision in mind and a world-class goal in mind. It's two of my favorites. Be it to make them see it. And inspect what you expect. And like you literally, when you were talking, I'm like this, this guy's a living, breathing example of these two things.

You've got to be it to make them see it. And look, you aren't necessarily number one day one. But you obviously had a luxury vision in mind and a world-class goal in mind. It's two of my favorites. Be it to make them see it. And inspect what you expect. And like you literally, when you were talking, I'm like this, this guy's a living, breathing example of these two things.

You've got to be it to make them see it. And look, you aren't necessarily number one day one. But you obviously had a luxury vision in mind and a world-class goal in mind. It's two of my favorites. Be it to make them see it. And inspect what you expect. And like you literally, when you were talking, I'm like this, this guy's a living, breathing example of these two things.

And if you want people to think of you as a luxury, and if you're wanting to build that brand or whatever it is, we're using, you know, this is doctor's brand and how he's built his practice. It could be whatever attribute you want it to be, but I can tell you what, you have to live it and breathe it. If you want people to, to see that and write that check. Like, you got better.