Ryan Alford

You have the license to live up to this name every day.

And our clients hired an agency named Radical.

So you know what that means?

It means they can't call me and go, what the hell were you thinking?

And I'll go, you hired an agency named Radical.

I love what you're doing, man.

I love anyone that's got bravado and doing things a little different and understands marketing.

And you got all that in spades, pun intended.

Why spirits?

What got you into spirits?

It's been a fascinating industry because you've got the tiered system in the U.S.,

with alcohol and i know enough to be dangerous you can enlighten us further than my brain can probably do it but the inability forever to not be able to do d to c and having to go through the tiered system distributors and all that stuff i'd love just the business of liquor give us a little bit of the evolution from where things started of where it is today money it hasn't changed since prohibition

Surely it's gotten a little better.

We can write ads about it.

I was in college when mini bottles were still a thing in South Carolina.

That made a pretty strong drink.

A mini bottle is actually a lot.

But it was so funny because people would come into town like, what is that behind the bar?

They thought it was a novelty.

I'm like, no, that's how you order drinks here.