Ryan Alford

Like these beauties on my table here, everything that you're making and branding, you can't sell direct.

That should be kind of your statement, how you've made it work for you, along with self-made tastes better, which we'll get to shortly.

I love taglines.

I'm in the business.

It's such a hoity-toity champagne market.

Some of these stuff is just so, I don't know, they take themselves too seriously.

There's this fine line of taking your brand seriously and having a stake in the ground versus some of maybe the irreverent, non-traditional ways that you've gone at it.

What gave you the confidence to go there?

That's huge.

And I'm going to circle that for our audience.

We have a lot of budding entrepreneurs, people wanting to start their thing or maybe already in their thing.

If you have the wrong plan and you don't pivot, then you can get stuck somewhere spinning your wheels for a lot longer than you should have.

You don't and aren't flexible to what's happening around you.

That is huge.

What's the thread for Sovereign Brands and kind of how you bring any bottle brand to life?

You guys lean in to the influencers, the spokespersons, the celebrity app.

If Post Malone says, bamboo tastes great, does it matter if it does taste great or not?

The interplay of that brand recognition and leverage that you get from those celebrity endorsements versus the product itself.

Who's your favorite baby on the table here in general?

I worked with Apple for quite a bit.