Ryan Alford
👤 SpeakerAppearances Over Time
Podcast Appearances
And the way Apple does one thing is the way they do everything.
And it's the details that matter, especially in packaging and design.
The feel of this bottle, the textures, the design.
The first thing I pulled out of the box, I'll just say that right now, because the copper kind of look grabbed my attention.
And I'm telling you, a brand experience happens the moment you touch it.
For Apple, like how easy it is to open the box.
That's the first thing.
But for you, it's like, I felt this.
I'm like, OK.
Okay.
Must have.
And I love the attention to detail in just the overall bottle and everything.
I need to believe in it.
It's showing through.
And I think our audience definitely just heard it.
And look, let me tell you this.
If you're listening, those details matter.
In web design, it's like CX, a consumer experience.
That shit matters.
And people pick up on it.