Ryan Alford
speaker
10,383 appearances
120 recordings
2 series
first heard Nov 2024
last heard 3d ago
Ryan Alford’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 60 in all, peaking in Jul 2026 with 10.
Appearances
I've seen some lawsuits flying around with some of these people that have making the offers is about making the offers about keeping the offers.
I own an ad agency, a marketing agency, and I've been in the industry for 20 years.
Performance marketing has been both a great thing for marketing and a terrible thing because...
What it's done is it's made agencies certainly accountable outcomes, which is probably a little overdue.
However, it's diminished the services that agencies do, the ideas that we create that take time to manifest outcomes, i.e.
building a brand.
It takes time for branding to seed and you don't see branding results overnight.
Certainly, if you pay me $20 to run Facebook ads, I should deliver an ROA eventually on that.
And that's reasonable.
But the value and the things that I'm doing to elevate your brand value, your cachet, your authority isn't paying dividends month one, two or three or even month six.
That's the only thing I've hated about all this guarantee performance driven stuff.
Just because you turn on something overnight doesn't mean you immediately have the authority to sell it.
Brand is a big word or a small word depending on your position, but it's credibility, it's time, it's authority, all those things.
People forget you got to play that game too.
We all got to make sales and we got to live.
There's two sides of that coin.
But if you're wanting to be an entrepreneur, keep the day job while you build enough to turn that switch and then move over.
Everybody wants to become the entrepreneur overnight.
Let that be the only thing they do immediately when it's just not always that easy.
Let's talk a little bit about your book, Infinite Income.
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