Ryan Alford

Like I'd been, I'd done the ad agency business and you know, for others and myself, look, service business for 20 years straight, you know, it weighs on you. Like every conversation was weighing on me. Like, You know, because, you know, in the service business, you only hear about what's bad.

You know, like I only get to answer the how can I save the business calls, you know, or how are we going to land this plane calls? And I was just fried. So I kind of I kind of indirectly stepped out of the business thinking it could kind of run itself. Uh, yeah, that didn't work.

You know, like I only get to answer the how can I save the business calls, you know, or how are we going to land this plane calls? And I was just fried. So I kind of I kind of indirectly stepped out of the business thinking it could kind of run itself. Uh, yeah, that didn't work.

You know, like I only get to answer the how can I save the business calls, you know, or how are we going to land this plane calls? And I was just fried. So I kind of I kind of indirectly stepped out of the business thinking it could kind of run itself. Uh, yeah, that didn't work.

I mean, mine became... more self-awareness as a leader and learning that is a different self-awareness than employee Ryan, you know, like even at the highest level. I mean, I was a CMO and then, you know, the highest of big time agency, like it's, but still it's a different self-awareness you have to have with your leader combined with I am a, I can be myopic and here, let me, let me explain.

I mean, mine became... more self-awareness as a leader and learning that is a different self-awareness than employee Ryan, you know, like even at the highest level. I mean, I was a CMO and then, you know, the highest of big time agency, like it's, but still it's a different self-awareness you have to have with your leader combined with I am a, I can be myopic and here, let me, let me explain.

I mean, mine became... more self-awareness as a leader and learning that is a different self-awareness than employee Ryan, you know, like even at the highest level. I mean, I was a CMO and then, you know, the highest of big time agency, like it's, but still it's a different self-awareness you have to have with your leader combined with I am a, I can be myopic and here, let me, let me explain.

I'm very flawed person. Like we all are. I know my flaws. I know them well. No one knows them more than me, but I'm very fucking driven. Very driven. I can't imagine someone not being driven like I am. And I used to think everybody was that way. We all had our different flavors of ice cream, but we started at a baseline that everybody's this way, right? This is the human nature. This is humanity.

I'm very flawed person. Like we all are. I know my flaws. I know them well. No one knows them more than me, but I'm very fucking driven. Very driven. I can't imagine someone not being driven like I am. And I used to think everybody was that way. We all had our different flavors of ice cream, but we started at a baseline that everybody's this way, right? This is the human nature. This is humanity.

I'm very flawed person. Like we all are. I know my flaws. I know them well. No one knows them more than me, but I'm very fucking driven. Very driven. I can't imagine someone not being driven like I am. And I used to think everybody was that way. We all had our different flavors of ice cream, but we started at a baseline that everybody's this way, right? This is the human nature. This is humanity.

We are Americans. We're all driven to just do incredible things or not subtle for average or whatever. And I just... Even as an entrepreneur, I thought I worked my first four years thinking everybody was that way. So I just assumed that was the baseline. And then they had skills in specific things, but it was never in question that part. And learning that is not true. That expectation.

We are Americans. We're all driven to just do incredible things or not subtle for average or whatever. And I just... Even as an entrepreneur, I thought I worked my first four years thinking everybody was that way. So I just assumed that was the baseline. And then they had skills in specific things, but it was never in question that part. And learning that is not true. That expectation.

We are Americans. We're all driven to just do incredible things or not subtle for average or whatever. And I just... Even as an entrepreneur, I thought I worked my first four years thinking everybody was that way. So I just assumed that was the baseline. And then they had skills in specific things, but it was never in question that part. And learning that is not true. That expectation.

Unrealistic expectations.

Unrealistic expectations.

Unrealistic expectations.

Yeah. Is the number one thing.

Yeah. Is the number one thing.

Yeah. Is the number one thing.

Yeah, you nailed it, Cass. And I've gotten better at that. That summarizes the question that Mike asked me, like what that journey and things that I've learned. I mean, it's kind of that. And and then if I can't, I've also learned. And then if I can't find this, not that they don't have strengths, but can't find their strengths that are applicable to what we do.