Ryan Alford

Doctor, please. I really want to get down on a couple of topics here that really relate to how you've built your practice that I think could be learning lessons for audience. It's around a few different themes. Exclusivity, luxury, and privacy. Almost like just the whole ethos of a company that are built with both of those two attributes kind of built.

Doctor, please. I really want to get down on a couple of topics here that really relate to how you've built your practice that I think could be learning lessons for audience. It's around a few different themes. Exclusivity, luxury, and privacy. Almost like just the whole ethos of a company that are built with both of those two attributes kind of built.

Doctor, please. I really want to get down on a couple of topics here that really relate to how you've built your practice that I think could be learning lessons for audience. It's around a few different themes. Exclusivity, luxury, and privacy. Almost like just the whole ethos of a company that are built with both of those two attributes kind of built.

It's an interesting, weird place, especially, you know, it's one thing you can say, oh, Prada and like these brands are something that are, you know, 30, 40, 50 years old, whatever they are that have built that over time. But for like new businesses, the idea of exclusivity is like just like what you just said. Oh, any revenue is good revenue. Like, oh, I got to get it. But.

It's an interesting, weird place, especially, you know, it's one thing you can say, oh, Prada and like these brands are something that are, you know, 30, 40, 50 years old, whatever they are that have built that over time. But for like new businesses, the idea of exclusivity is like just like what you just said. Oh, any revenue is good revenue. Like, oh, I got to get it. But.

It's an interesting, weird place, especially, you know, it's one thing you can say, oh, Prada and like these brands are something that are, you know, 30, 40, 50 years old, whatever they are that have built that over time. But for like new businesses, the idea of exclusivity is like just like what you just said. Oh, any revenue is good revenue. Like, oh, I got to get it. But.

Maybe not when building your brand. Talk to me about your perspective on luxury experience.

Maybe not when building your brand. Talk to me about your perspective on luxury experience.

Maybe not when building your brand. Talk to me about your perspective on luxury experience.

Yeah. Yes. Doc, it's… I can't hit this enough for our audience, what Dr. just really eloquently outlined, a lot of key principles there. But he's gatekeeping and he's creating a filter for getting the right audience that's his audience by the things that he's doing, by the brand he's created, by the access to him. This isn't about taking advantage or overdoing something.

Yeah. Yes. Doc, it's… I can't hit this enough for our audience, what Dr. just really eloquently outlined, a lot of key principles there. But he's gatekeeping and he's creating a filter for getting the right audience that's his audience by the things that he's doing, by the brand he's created, by the access to him. This isn't about taking advantage or overdoing something.

Yeah. Yes. Doc, it's… I can't hit this enough for our audience, what Dr. just really eloquently outlined, a lot of key principles there. But he's gatekeeping and he's creating a filter for getting the right audience that's his audience by the things that he's doing, by the brand he's created, by the access to him. This isn't about taking advantage or overdoing something.

He's identified that he is, and he's already worked to be, the best in his practice. He's establishing a look, a feel, and an experience that reinforces what he is doing as the best in the world. And he's creating these levers that both signal to people what he is and what he isn't and what their practice is and what they can expect, but also what you're going to pay.

He's identified that he is, and he's already worked to be, the best in his practice. He's establishing a look, a feel, and an experience that reinforces what he is doing as the best in the world. And he's creating these levers that both signal to people what he is and what he isn't and what their practice is and what they can expect, but also what you're going to pay.

He's identified that he is, and he's already worked to be, the best in his practice. He's establishing a look, a feel, and an experience that reinforces what he is doing as the best in the world. And he's creating these levers that both signal to people what he is and what he isn't and what their practice is and what they can expect, but also what you're going to pay.

Because, look, we all want a Ferrari, you know, or most of us. But you know what? But we're realistic if we can't write that check, you know, and so you stop before you even go into the dealership. And so it saves time for his people, his time, because you're establishing and that principle of what he's doing.

Because, look, we all want a Ferrari, you know, or most of us. But you know what? But we're realistic if we can't write that check, you know, and so you stop before you even go into the dealership. And so it saves time for his people, his time, because you're establishing and that principle of what he's doing.

Because, look, we all want a Ferrari, you know, or most of us. But you know what? But we're realistic if we can't write that check, you know, and so you stop before you even go into the dealership. And so it saves time for his people, his time, because you're establishing and that principle of what he's doing.

is certainly applied to luxury in this sense, but it really can apply to anything because a lot of people want to be all things, all people. And it's the road to nothing in nowhere. It is. And it's like, but you're doing it doctor. And it's, it's not like, to be pretentious or to be whatever.

is certainly applied to luxury in this sense, but it really can apply to anything because a lot of people want to be all things, all people. And it's the road to nothing in nowhere. It is. And it's like, but you're doing it doctor. And it's, it's not like, to be pretentious or to be whatever.