Ryan Alford

is certainly applied to luxury in this sense, but it really can apply to anything because a lot of people want to be all things, all people. And it's the road to nothing in nowhere. It is. And it's like, but you're doing it doctor. And it's, it's not like, to be pretentious or to be whatever.

It's just you've earned the right because you're the best in the world at what you do, and you're providing an experience that matches what you're talking about. And I think there's a lot to learn there. It's hard to almost unpack that enough for people because I think we're –

It's just you've earned the right because you're the best in the world at what you do, and you're providing an experience that matches what you're talking about. And I think there's a lot to learn there. It's hard to almost unpack that enough for people because I think we're –

It's just you've earned the right because you're the best in the world at what you do, and you're providing an experience that matches what you're talking about. And I think there's a lot to learn there. It's hard to almost unpack that enough for people because I think we're –

You've got to be it to make them see it. And look, you aren't necessarily number one day one. But you obviously had a luxury vision in mind and a world-class goal in mind. It's two of my favorites. Be it to make them see it. And inspect what you expect. And like you literally, when you were talking, I'm like this, this guy's a living, breathing example of these two things.

You've got to be it to make them see it. And look, you aren't necessarily number one day one. But you obviously had a luxury vision in mind and a world-class goal in mind. It's two of my favorites. Be it to make them see it. And inspect what you expect. And like you literally, when you were talking, I'm like this, this guy's a living, breathing example of these two things.

You've got to be it to make them see it. And look, you aren't necessarily number one day one. But you obviously had a luxury vision in mind and a world-class goal in mind. It's two of my favorites. Be it to make them see it. And inspect what you expect. And like you literally, when you were talking, I'm like this, this guy's a living, breathing example of these two things.

And if you want people to think of you as a luxury, and if you're wanting to build that brand or whatever it is, we're using, you know, this is doctor's brand and how he's built his practice. It could be whatever attribute you want it to be, but I can tell you what, you have to live it and breathe it. If you want people to, to see that and write that check. Like, you got better.

And if you want people to think of you as a luxury, and if you're wanting to build that brand or whatever it is, we're using, you know, this is doctor's brand and how he's built his practice. It could be whatever attribute you want it to be, but I can tell you what, you have to live it and breathe it. If you want people to, to see that and write that check. Like, you got better.

And if you want people to think of you as a luxury, and if you're wanting to build that brand or whatever it is, we're using, you know, this is doctor's brand and how he's built his practice. It could be whatever attribute you want it to be, but I can tell you what, you have to live it and breathe it. If you want people to, to see that and write that check. Like, you got better.

Obviously, the technology got better. You're learning in education and doing it hundreds and thousands of times, how many surgeries you've done. Obviously, it was improving.

Obviously, the technology got better. You're learning in education and doing it hundreds and thousands of times, how many surgeries you've done. Obviously, it was improving.

Obviously, the technology got better. You're learning in education and doing it hundreds and thousands of times, how many surgeries you've done. Obviously, it was improving.

But but the but the outward display of that, which is I'm going to transition doc to for you into like what you have done on the marketing level visually or with PR press, you know, you haven't spent a ton in the in the traditional sense. But how do you think and how did you think about marketing and building that luxury brand?

But but the but the outward display of that, which is I'm going to transition doc to for you into like what you have done on the marketing level visually or with PR press, you know, you haven't spent a ton in the in the traditional sense. But how do you think and how did you think about marketing and building that luxury brand?

But but the but the outward display of that, which is I'm going to transition doc to for you into like what you have done on the marketing level visually or with PR press, you know, you haven't spent a ton in the in the traditional sense. But how do you think and how did you think about marketing and building that luxury brand?

Yeah.

Yeah.

Yeah.

Yeah, yeah. No, yeah, you're right. No, carry on.