Ryan Broderick

And so you're not going to get a massive influx of readers from your TikTok to your newsletter.

You have these two complete inhospitable worlds.

And one of them is extremely time consuming and extremely expensive and makes no money.

And the other does.

Yes, but I think there's a specific reason that is maybe not totally evident to the average person why that's happening.

I watched the first steps to how we got here happen, which is, okay, it went like this.

In the early 2010s, every journalist was being told that they should make a Twitter account because it was perfect for journalists.

Quick, easy, runs on your phone.

Hurricane Sandy was sort of the moment where New York media realized that Twitter was really useful because they could report directly to the app, especially in that moment when a lot of newsrooms lost their servers to flooding.

or people couldn't get into the office or whatever.

So you had this moment at some point between Occupy Wall Street and Hurricane Sandy where New York media was like, we're on Twitter.

And then over the course of the early first half of the 2010s, LA started to get onto Twitter because writers could write there.

And that's when you started to get like the Twitter accounts that become like TV show deals, which was sort of a replacement for the Tumblr blogs that got book deals.

For a brief moment, basically leading up to the Trump candidacy, you get not just the new writers, the new artists, the new creatives on Twitter.

You get their bosses on Twitter.

This starts to have a really bad, bad social impact in the later half of the decade because the newer writers, younger creatives, they were able to say, oh, like, yeah, whatever.

I'm like pretty platform literate.

I can like figure out TikTok.

I can figure out Instagram.

I can use Reddit and bounce around and sort of understand the Internet and its complexity.