Ryan Broderick

And it was partly to write about it and sort of understand the state of short form video right now.

And just to put things in perspective, I have gone very, very viral on video platforms in the past.

My top video of all time is 15 million views.

And it's where I went to a store and I bought the Supreme brick.

You remember that?

The brick?

No, not at all.

So anyway, this is all to say that I have done this dance before in a different era.

So I was like, what is this era like?

We had one big hit across the month or two that we were trying it, which was a TikTok.

did 129 000 views and it was about um a laboratory that put like a brain inside of a computer and then taught the brain to play doom and we got a bunch of strikes from different platforms like tick tock is was very aggressive to us and kept like blocking our videos um and we also realized pretty quickly that we got penalized for any breaks we were taking so i believe in a normal work week

platforms do not.

So we didn't have content ready to go on the weekend, and we were penalized pretty heavily.

And we noticed that when you started posting more, you would start getting more views again.

And I don't think it's an accident that the Brain video that did the best of the batch

was after like a consistent run of videos and they will also penalize you for underperforming videos if you deviate from your niche or you experiment or you do anything other than just like make fucking consistent level slop it will punish you and so the other problem as you talked about is that these don't make any money they require a lot of work

They don't have any downstream effects in terms of our owned audiences.

Garbage Day and Panic World are both projects where we own the ability to directly talk to our audience.

That is important to me and you, and I think it's important to our business.

These platforms do not want that to exist.