Ryan Grim

Which brings us to that whole Rogan thing.

I somewhat infamously was involved in the Rogan negotiations.

We agonized for a long time over doing it.

I was in favor of doing it, but it was a close call.

I didn't think it was going to be a clean interview.

In fact, I thought the best case scenario would be a draw, but we just needed an attention event, which...

in my mind, made it worth doing.

Actually, I should have you reading these since this is your... Yeah, I'll do that.

You can get the audio book.

So on the first point, before we get to Rogan, that YouTube is interesting as somebody who lives in it now.

What did you describe and what is the kind of gap between the way that kind of professional Washington Democratic campaigns understand YouTube and the way that it's actually...

exists in the world now.

Yeah, 100%.

Well, first of all, the vast majority of YouTube is watched on television sets.

People might not know that.

That is not how I use it.

But that may be how you at home are using it.

Hello, on your TV.

More than half of our audience, according to our data, watches it on television.

And so that is thing one.