Ryan Grim

And I think that people in campaigns often miss that it's television for people.

And so the kinds of programming, the kinds of content is long form and conversational, those kinds of things.

And also its dominance.

80% of the country goes there at least once a week.

I mean, it is the place where I think the election is going to happen in 2028.

And so it's really important.

From a campaign perspective, that impacts where you go and do interviews, the people you talk to, those kinds of things.

But also how you do your own content.

And as you guys know, building a YouTube channel is very hard.

It takes a lot of time.

And so...

It's a challenge for campaigns, but I think it is really gonna be a core battleground for political campaigns going forward.

And so the channels that have built

audiences, like Rogan, for instance, who's gone in a kind of different direction last year, year and a half or so.

That was a big thing.

And you were directly involved with this question.

So why did you think it would be slightly a good idea?

And what were the counterarguments?

And walk people through why it ended up not happening.

So we landed on wanting to do the show.