Ryan Hanley

And there was an entrepreneur who,

he started this little application where he lives in the UK and he was moving from one, he was trying to find a new apartment with his girlfriend and the hardest part was they both had different visions for the apartment so they were taking pictures of these apartments but they're empty so you can't really see.

So he basically built this little app that you tell it your style, you take a picture of the room and it kind of

dresses the room up for you it stages the room for you okay cool you know whatever well that's not the that part is interesting but not not the story the story is he had zero brand he literally created this he even says I created this on a weekend for my for my girlfriend and I and then I just

for fun decided to commercialize it.

Okay.

He's like, I had zero brand.

So what he did was he, you, he created an AI agent and we don't have to get into the technical details of how he created the AI agent, but essentially what it did was using TikTok.

It created five to seven different versions of TikToks and TikTok ads every day.

And

And then he would run them.

And what he found by giving it access to the analytics as well is it would test words at the top, words at the middle, words on the bottom.

Do I highlight certain words?

How long should the videos be?

And basically he found this format that it was like...

Family member plus funny deadpan story plus value plus CTA with a kitchen scene yielded these massive returns.

And he was saying on this interview...

how would I have ever gotten to that as the, you know, hook to image to whatever, like it would have taken me years and it took him about six weeks of just iterating.

And he's like, now, uh, the thing automatically builds this.

It's constant.