Ryan Hanley

Like there isn't, if you're in the same community as your friend who has a gym and you're trying to target the same market that he is, you're going to get destroyed by him because he kind of FAFO'd with this stuff and figured it out and played around with it.

And even if it's not perfect, he's so far ahead for the next iteration.

And that's the part where

I'd love for you to talk a little bit about is, you know, let's say they've gotten into the book and we've made some early wins and that's great.

But how do we set our business up?

Because it feels like, and I've gotten this feedback, every week we're getting a new model and it can do this new thing.

And should I switch from OpenAI to Claude?

And like, how do we manage that?

from a leadership perspective, this the constant change in the constant, like new features and new models, like, how do we work through all that and not get lost in that mess?

Yeah, I couldn't agree with you more.

This has been a mountain that I've been shouting off of for a few years now.

Basically, since I got into AI, since my fingers first got in and I first started using this thing, I just started telling all my clients on this show, I've said it a thousand times, your brand might be your most valuable asset today.

And what I mean by that is not you don't need to have a good product.

You have to have a good product, but having a good product is the barrier to entry, right?

There's no...

You know, you can have the best product, and if you have the worst marketing, I don't know today that that build a good product and they will come thing really relates anymore because of how saturated the market is with messaging.

And I saw a really trite example compared to your Invisalign example the other day.

I was watching a video.

This guy's name is Greg Eisenberg.

He talks about AI agents clawed this whole area.