Ryan Hanley

Like we may be able to say like people over 55, but I'm positive the way your friend didn't stop at was people over 55.

It was probably, you know, men who are 55 and, you know, want to play golf more.

And, you know, this, you know, maybe have tried TRT in the past, but didn't like it.

Or women who, you know, you can get so granular in who these people are.

what I love about it is about AI in particular and how we find places to use in our business is now the things that I'm not good at like I am not good at creating ad copy I've been writing and doing marketing my entire life and to be honest with you creating like ad copy for like an Instagram ad or a Facebook ad it just like

breaks my brain.

I know all the stupid copy hacks.

I've read David Ogilvie.

For whatever reason, it breaks my brain.

But what I can do is say to the AI, I want you to give me, you know, Alex Ramosi copy with a David Ogilvie hook with a blah, blah, blah, you know, and then give me 50 different iterations that speak to men over the age of 55 who like to play golf, have tried TRT and are frustrated with the results.

Bang.

And

that comes out in 15 minutes.

So now the parts of the process that you normally would have had to outsource or just not in your zone of genius, those things are taken care of.

And as you described, you can spend your time in the spots where your zone of genius actually matters, right?

Talking to your customers, figuring out why they decided to stay, you know, what was, you know, was it this exercise or when we added the nutrition program and like,

Those are things we don't get.

Oftentimes in smaller businesses, we don't get to those things, not because we don't value them, but because we have so much transactional nonsense in our business that we can't.

And AI is freeing that up in a way that I feel like

we have to take advantage of, we can't wait.