Ryan Hanley

Where before, because I had 10 bazillion things going on, and I was so hassled, I'm just making these snap decisions.

It actually allows us to be leaders again, is what I'm saying is like, it's, it's like, is this do you believe that what AI is really going to do is kind of give give leaders and people in leadership positions

their jobs back to a certain extent, which is actually dissecting and making decisions and then actually advocating for them, right?

This busy work, I feel like, is so much of the reason that we don't do those things.

But AI can solve that.

Yeah.

And the best part about this, you know, is so you figure out who your highest lifetime value customer is and you get a good feel for that avatar or avatars.

And then it's not like you can't then go back and now optimize for conversion of those specific people.

So, you know, guys, what Nicholas is not saying is just

stop at what's the best lifetime value for a customer and how do you provide that product?

It's now that we have a better feel for what we need to optimize for, we can give that to our conversion optimization agent.

And now they have the proper target.

So what I love about this, what you're saying here is

figure out the right target first, spend the time figuring out what the right target is before we go into these optimization cycles.

Because we know AI is amazing at optimization, creating efficiency, et cetera.

But if we're shooting at the wrong target, we're no further along.

We just have this engine optimizing for the wrong things.

And we're just as maybe miserable or frustrated with our results as we always were.

Maybe we just have more.

And that part of it to me is, it's so, the granularity of AI is another part of it, right?