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Ryan Hanley

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
13196 total appearances

Appearances Over Time

Podcast Appearances

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

You know, I give it like, and this is the wild part about this stuff, guys, is he said 60% of his content now is in the veins that he knows works and

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And then he has 40% of the content they create is on new tests.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

So now he's got this wheel.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

Just, I mean, just think about this for your business, for the gym, for, for large, I mean, large organizations, this is, should be, I mean, this should be like common practice, but like,

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

He is now on the side, on this little side project that he created, making an extra $400 to $500 a day in new, that's not renewal, $400 to $500 a day in new signups, paid signups, on a recurring loop that is putting 60% of your winners out there and doubling into them, but also constantly testing new to find new winners.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And it becomes this self-perpetuation machine that like, could we have gotten there not using these tools?

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

Sure, we could have.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

But the timetable is completely different.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And I know we're talking about a simple app and whatever.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And guys, please don't do the like my business is different thing.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

There is a version of this for every business.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And if we just compare guy who started an app and then has to do all this marketing the old way, right, of iterating and going to Canva or hiring a firm versus this iterative loop machine that is constantly learning, doubling into winners while still experimenting with new stuff.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

It doesn't even matter the comparison in product quality, the speed at which the AI-driven business is able to iterate is going to win over time, every time.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

I mean, to me, I just look at it and I'm like, this is a no-brainer and it's fascinating.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And it is absolutely this leveraged unlock that any business can take advantage of.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

I love it.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And you know what it is?

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

It's an egoless business.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

Because what you're saying is, I don't know the answer.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

All I care about is finding the answer.