Ryan Hanley

I was thinking through this idea with coffee.

I had a founder of a coffee brand on Seven Weeks Coffee.

He was on a few weeks ago.

And, you know, we were talking about this because, man, I mean, there are just a million micro, you know, we'll call micro coffee roasting brands out there.

And he's, you know,

He basically said – and his spin was more like – his was like a Christian pro-life – very kind of classic Orthodox Christian views is kind of the tact he took.

But you look at Black Rifle Coffee.

You look at all these different – they all – the way they differentiate, I mean, I –

if you can tell me that you can really taste the difference between all these different things, I think you're lying to me.

I mean, not that they're not good, but I mean, come on.

I mean, there's 10 million different roasted coffee beans.

There's only so many ways you can make it taste, but it very much feels like

the brand and the connection to the community is how they differentiate themselves.

It could literally be roasted in the same place and put a different package on it that speaks to a different audience.

So do you feel like today, like my, my, what I'm, what I have been talking a little bit about and thinking through is that while brand has always been important content and how you tell your story has always been important in this kind of,

era of AI where people can spin up narratives so quickly.

It's, it almost feels like your brand, your message, your community.

And, and this is kind of where my question is going.

The, the personal brand of the founder or founders has become more important than ever before.

Almost like, like, I mean, look at the Elon Musk, like none of his companies do.