Ryan Holiday

speaker
1,843 appearances 1 recordings 1 series first heard Jul 2026 last heard 13 Jul

Ryan Holiday’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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And so basically what the internet did is it broke all that apart and it made it so every story, every headline, every article, every clip is competing
with everything else out there, right?
So it's like, what's the craziest?
What tells people what they want to hear?
What pisses people off, right?
What offers the most certainty?
That's what draws... Like, an analogous way, like, what happened in the early to mid-2000s is akin to what's happening now with podcasts, like, which I'm sure you've experienced, which is, like, there was this period where podcasts were long-form interviews,
um, that subscribers of that podcast listened to.
Right?
So, you have all the subscribers to this show, and you think about, like, delivering high-quality guests who you have a long-form conversation with, and people listen to the whole thing.
And then what's been happening the last, I don't know, two years is like the sort of the clip economy, right?
Where now it's like about the most sensational clip.
Like, so that two hour conversation is distilled down into a 20 second clip or whatever.
And what that's doing is creating, and I'm sure you're seeing it with peers of yours, is like a lot of competition for like the craziest clips, like gotcha moments or conversely, like you're just having the same conversation, but then people are coming and cutting out those clips and spreading them.
And so it's create, it's now, it's creating a lot of pressure and a lot of noise and changing the incentives of the medium.
And so what I was writing about in Trust Me, I'm Lying was that sort of first wave of that happening where like now you don't read a website, you read articles from that website and you only read them because it's showing up in your Facebook feed or it's showing up in Twitter or it's because somebody emailed it to you, right?
And that's creating an incentive, a bias towards certain kinds of emotion.
Like for instance, they found that like the valence of the extremeness of the emotion
is, like, the number one predictor of virality.
So, like, something that makes you feel pretty good is not gonna be shared as something that makes you extremely angry.
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