Ryan Holiday

There's other things I want to do, but that's the culmination of that particular ambition.

And that reminding myself that my dream was not to have a chain of bookstores, which would be a distraction both from what I actually want to be doing and what I want my life to look like.

And so you

You have to have the restraint to go, hey, I'm going to keep my head down.

I'm going to do what I'm supposed to do.

I'm not going to go to every conference that invites me.

I'm not going to jump on every problem that comes up.

I'm not going to do every interview that comes up.

That was one thing that happens if you're a public facing person is you go, hey, I got here.

I built this brand by jumping on every publicity opportunity by doing every project and then go, I don't like that pitch.

I'm going to let that pitch go by and I'm going to wait until there's one I can really get behind.

And that requires restraint.

It's this two sides of like drive and ambition, but then also restraint and a sense of what your limits are.

That's what you would tell a New York Times reporter because you want them to write a story about you.

One, the discipline to bring people on is like, so sharing.

And like, if you're like, no, this is all for me.

It's all about me.

It's like the discipline even to like let go of some of the control.

These are all, we tend to think of discipline as just working harder and doing more.

And it's much more subtle than that.