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Ryan Holmes

๐Ÿ‘ค Speaker
266 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

So we, we go from, uh, tens of dollars to millions of dollars in terms of the spectrum of our customers.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

I think it's really complicated for us to look at it that way.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

I think that maybe if we broke our business into two, a self-serve business and an enterprise business.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

Let's do that.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

Yeah, then we would say our average kind of self-serve customer, they're kind of a 10-person team.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

Our average enterprise customer, they go north.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

You know, we don't really publicly talk about our pricing and too much depth across these cohorts.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

So I'm going to have to โ€“ it's in the hundreds of dollars for LTV.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

And on the enterprise side, it's tens of thousands of dollars in terms of annual recurring and just in kind of general numbers.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

Yeah, it was a really exciting time.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

So I had an agency after the paintball company, did that for a number of years, post high school.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

I actually started a restaurant, did that for a few years, sold that.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

And then in 2000, I started the agency.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

Agency was called Invoke.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

It was a digital services company.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

So we did a hybrid of services work.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

And then we also did product work.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

We built products that kind of scratched our own itches and also helped our customers.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

So customers would bring us problems.

SaaS Interviews with CEOs, Startups, Founders
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing

And for your listeners out there that are in services business or agency business.