Ryan Leak

It's been out for 18 months and no one has actually caught it yet.

And that's just me just maybe being super anal about it or whatever.

But I am consistently every single day moving towards something that intimidates me.

But it's good for me because that means I'm always learning and always moving forward.

Oh, for sure.

And, you know, it's interesting.

When we were first working on this latest version of Chasing Failure, talking with the publisher, talking with the team, and, you know, one day I just said, hey, it'd be great if I hit New York Times.

Like, let's just go for it.

And then here's what's interesting.

Everybody started working harder.

I'm like, where was this at before?

Like, where y'all been?

Now I get to A-game?

Now that I've set our goals a little bit higher?

And I started working harder.

So that was for everybody.

Well, we sold, within the first two weeks, I think we sold like $13,000 or $14,000.

which is enough to hit New York Times.

In fact, like you can, first off, this is all public information.

You can see how many units every book on the New York Times, like you can see it.