Ryan Levesque

So, for example, Facebook ads was a few hundred thousand dollars.

Giving away copies of the book.

People don't realize how expensive this is.

So, we gave away or did just pay shipping, like get a free copy of the book, just pay shipping, and we charge $4.95.

Well, $4.95 is fine if you're shipping a book from Austin, where I live, to Houston.

But when you're shipping a book from Austin to Mumbai, that's like $75 in shipping.

So multiply that over thousands and thousands of books and you're losing money every time you sell a book to get it in the hands of someone.

The book...

is if you're writing a book to make money on the book, you're going to be disappointed.

If you want to make money, it's in what happens next.

You get the book in someone's hands, and my belief is that a book is the absolute best form of advertising that you can have for your business because a book is tangible.

For someone to consume it, they actually have to have it in their hands.

When they take it to Starbucks, how many eyeballs look at that book and say, I wonder what that book is about?

Exactly.

So you're paying for that advertising effectively, right?

So if you sell nothing else, then you're going to lose a million dollars.

But if you have other stuff to sell, then you can do really well with it.

Sorry, I lost.

You said I heard bad sex.

In advance in the second book?