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Ryan Levesque

๐Ÿ‘ค Speaker
179 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Yeah, it'll be it'll be a six figure advance.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Well, I don't think it'll be a seven figure advance.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

It'll be a six figure advance.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And I think probably, you know, the sweet spot that I'd be hoping for would be in the 250 to 500,000.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

That would make you really happy.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

I think 500, 500,000 would make me happy.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And the reason for that is whatever I get for the advance will be marketing for the next book.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

That's it.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

That's what it comes down to.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

So the bigger advance, the more books I'll be able to move.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And I'm committed to that.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Like I'll spend every penny of that advance to, to in Facebook ads.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Now what's interesting is I'll show this little secret for anyone who's interested in writing a book.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

So I went through a lot of mistakes.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

I made every mistake in the book and I'm happy to just like rapid fire through the book.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Um, but one of them was, uh, initially I thought we were going to move a lot more books through partners, right.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Through, um, you know, someone with an email list, send out an email to the list and say, Hey, it was this great new book, get a free copy of it.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Courtesy of me and my friend, Ryan, check it out here.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Um, what I found was that most people weren't interested in that.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

I thought the idea of giving someone a physical book for free was enough for them to mail, right.