Ryan Schinman

Thanks, Dan. Thanks for having me. And yes, the $8.72 that you paid me to be here today is definitely worth it.

Thanks, Dan. Thanks for having me. And yes, the $8.72 that you paid me to be here today is definitely worth it.

That's all it took to get me on the mic. At the end of the day, though, my bio is pretty simple. I started off as a sports agent. I loved it. At 19, I was... probably the youngest guy in history to be a sports agent. I did that for a little while. Then I was the CMO of the first publicly traded sports marketing company when I turned 26.

That's all it took to get me on the mic. At the end of the day, though, my bio is pretty simple. I started off as a sports agent. I loved it. At 19, I was... probably the youngest guy in history to be a sports agent. I did that for a little while. Then I was the CMO of the first publicly traded sports marketing company when I turned 26.

And what I realized, what I really enjoyed was working on the brand side versus working on the talent side. Working on the talent side, you're pitching talent all the time. You're kind of selling. My vision was, how do I become a buyer? And in 98, I started a company called Platinum Rye Entertainment.

And what I realized, what I really enjoyed was working on the brand side versus working on the talent side. Working on the talent side, you're pitching talent all the time. You're kind of selling. My vision was, how do I become a buyer? And in 98, I started a company called Platinum Rye Entertainment.

And our entire vision was if corporations would buy talent, music, and celebrity and athletes, the way they bought media through one vertical, you get cost savings, cost avoidance, and value add. So what does that mean? Essentially, it's collective buying. Why does someone like Pepsi use OMD to buy media instead of hiring three smart people to buy their media?

And our entire vision was if corporations would buy talent, music, and celebrity and athletes, the way they bought media through one vertical, you get cost savings, cost avoidance, and value add. So what does that mean? Essentially, it's collective buying. Why does someone like Pepsi use OMD to buy media instead of hiring three smart people to buy their media?

OMD is buying on behalf of 40, 50, 60 companies. So when they're calling Condé Nast or Van Wagner Outdoor, they're calling NBC, they get cost savings, cost avoidance, and value added. And that was kind of the vision behind Platinum Rye, which I sold in 2004 to Omnicom. We sold the International 2007 to them.

OMD is buying on behalf of 40, 50, 60 companies. So when they're calling Condé Nast or Van Wagner Outdoor, they're calling NBC, they get cost savings, cost avoidance, and value added. And that was kind of the vision behind Platinum Rye, which I sold in 2004 to Omnicom. We sold the International 2007 to them.

Stayed a long time, started a lot of other businesses, digital marketing businesses, a nightlife business, an event marketing businesses, which have all been sold. And today I'm the CEO of Mayflower Entertainment, which is essentially Platinum Rye 4.0, where we buy hundreds of millions of dollars worth of talent, music, celebrity, and music licensing on behalf of brands.

Stayed a long time, started a lot of other businesses, digital marketing businesses, a nightlife business, an event marketing businesses, which have all been sold. And today I'm the CEO of Mayflower Entertainment, which is essentially Platinum Rye 4.0, where we buy hundreds of millions of dollars worth of talent, music, celebrity, and music licensing on behalf of brands.

And again, Dan, we represent the brands, the ad agencies, the corporations, not the talent.

And again, Dan, we represent the brands, the ad agencies, the corporations, not the talent.

I mean, it wasn't fun, especially because I wasn't managing Tom Brady or Rihanna. So at the end of the day, when you have third, fourth, and fifth round draft choices or a second round basketball player that you're begging to get a local car deal with or doing just a trading car deal at the time, much better being on the branding side. But look, a lot of babysitting too, Dan.

I mean, it wasn't fun, especially because I wasn't managing Tom Brady or Rihanna. So at the end of the day, when you have third, fourth, and fifth round draft choices or a second round basketball player that you're begging to get a local car deal with or doing just a trading car deal at the time, much better being on the branding side. But look, a lot of babysitting too, Dan.

CMOs, CEOs, heads of corporate communications can even be sometimes more challenging than the talent themselves. Right.

CMOs, CEOs, heads of corporate communications can even be sometimes more challenging than the talent themselves. Right.

It's a great question. I think here's the real reality. I think today with technology, with information, anybody can call and get in touch and figure out somebody's agent, someone's manager, someone PR agent, someone's lawyer. It's not that hard to get to the talent. The secret sauce is A, knowing the right talent and what they'll do and what they won't do for the budget.

It's a great question. I think here's the real reality. I think today with technology, with information, anybody can call and get in touch and figure out somebody's agent, someone's manager, someone PR agent, someone's lawyer. It's not that hard to get to the talent. The secret sauce is A, knowing the right talent and what they'll do and what they won't do for the budget.