Ryan Schinman

Brands and snacks, yeah, you're eating them and you're doing them, but being locked in and listening and watching and experiencing with your friends and peers, playing while listening is a very emotional moment. And who you want to play as is just as important. What kind of outfits you want to wear, you know? What is your costume? Who do you want to be like? And it's pretty amazing. And also...

Brands and snacks, yeah, you're eating them and you're doing them, but being locked in and listening and watching and experiencing with your friends and peers, playing while listening is a very emotional moment. And who you want to play as is just as important. What kind of outfits you want to wear, you know? What is your costume? Who do you want to be like? And it's pretty amazing. And also...

I think a lot of the video game companies are very quick to react to trends, as we were talking a little bit about before, how maybe advertisers are a little slower. I think the ability to, here's a TikTok kind of sound or moment, whether it's a real song or not, how do we get that in game? And how do we get it in game quickly and capitalize on that moment? or a dance, or a saying.

I think a lot of the video game companies are very quick to react to trends, as we were talking a little bit about before, how maybe advertisers are a little slower. I think the ability to, here's a TikTok kind of sound or moment, whether it's a real song or not, how do we get that in game? And how do we get it in game quickly and capitalize on that moment? or a dance, or a saying.

And I think these gaming companies are very hip to the fact that, hey, we're not going to pay top dollar because no different than the radio stations back in the day didn't pay you you know, a lot of money to play their songs on the radio. We're now a voice to the next generation and the future generations. So you want to mess with us. We're going to figure this out together.

And I think these gaming companies are very hip to the fact that, hey, we're not going to pay top dollar because no different than the radio stations back in the day didn't pay you you know, a lot of money to play their songs on the radio. We're now a voice to the next generation and the future generations. So you want to mess with us. We're going to figure this out together.

What's important to you? What's important to us? Let's put a deal together.

What's important to you? What's important to us? Let's put a deal together.

Well, I think it's a great question. I think that some brands do it to check the box. We have to do it. It's something that kind of, if you look back, I think Tom's was one of the first to really be out there and have a one-for-one, buy a pair of shoes, or going to be giving a pair of shoes. And Tom was kind of...

Well, I think it's a great question. I think that some brands do it to check the box. We have to do it. It's something that kind of, if you look back, I think Tom's was one of the first to really be out there and have a one-for-one, buy a pair of shoes, or going to be giving a pair of shoes. And Tom was kind of...

the leader in that now people had done it before and given a foundations and cereals or soda or cars, but he was the first to really bring to the forefront, um, doing great projects by doing good and having a great product and, and, and, and doing good is really important. Um, but I think, Today's culture and today's consumer knows if it's a check the box or if it's something that makes sense.

the leader in that now people had done it before and given a foundations and cereals or soda or cars, but he was the first to really bring to the forefront, um, doing great projects by doing good and having a great product and, and, and, and doing good is really important. Um, but I think, Today's culture and today's consumer knows if it's a check the box or if it's something that makes sense.

What I would also say is when a brand says to me, I'd like so-and-so to perform. and it's a cancer awareness charity, why won't they do it for free? Or I know they make a million dollars, but for a hundred grand, that's a lot of money for our charity. I don't understand. What do they think? They're too good for us?

What I would also say is when a brand says to me, I'd like so-and-so to perform. and it's a cancer awareness charity, why won't they do it for free? Or I know they make a million dollars, but for a hundred grand, that's a lot of money for our charity. I don't understand. What do they think? They're too good for us?

And what I would say, but take a step back, that that person might not have a connection to cancer awareness. That person might have something to do with Amphar or that person may have something to do with Alzheimer's or what's important to them or music cares.

And what I would say, but take a step back, that that person might not have a connection to cancer awareness. That person might have something to do with Amphar or that person may have something to do with Alzheimer's or what's important to them or music cares.

So sometimes a brand aligning with a charity that wants to align with talent, you have to take a step back and say, what's important to that talent? What are the talent's causes? And why don't we support the talent's causes that are important to them? And they might support your cause. But again, the days of...

So sometimes a brand aligning with a charity that wants to align with talent, you have to take a step back and say, what's important to that talent? What are the talent's causes? And why don't we support the talent's causes that are important to them? And they might support your cause. But again, the days of...

I'm a million dollars, you should do this for me for a hundred grand because I'm a good cause, are out the window because there are hundreds of charities which are needed in this country. I'm a big believer in it. But I think you also have to listen and understand who makes sense and who has a personal connection to that charity or to that foundation.

I'm a million dollars, you should do this for me for a hundred grand because I'm a good cause, are out the window because there are hundreds of charities which are needed in this country. I'm a big believer in it. But I think you also have to listen and understand who makes sense and who has a personal connection to that charity or to that foundation.