Ryan Schinman

I know the best five to 10 PR agencies that if one of my clients says, I need a good, great entertainment PR agency, here you go. I don't ask for money. I don't ask for commission. What I ask the PR agencies for is, hey, if any of those people ever want talent, think of us. They want music. They want a booking. They want a DJ to perform. They want someone to give a speech. That's what we do.

I know the best five to 10 PR agencies that if one of my clients says, I need a good, great entertainment PR agency, here you go. I don't ask for money. I don't ask for commission. What I ask the PR agencies for is, hey, if any of those people ever want talent, think of us. They want music. They want a booking. They want a DJ to perform. They want someone to give a speech. That's what we do.

And I think by staying in your lane, you're going to be really successful in trying to be everything to everybody.

And I think by staying in your lane, you're going to be really successful in trying to be everything to everybody.

I think without naming the video game companies we work with, because we work with all different ones, social games, hardcore games, this and that, I think what... musical talent especially, because we also put athletes and Hollywood stars and influencers in games. But I think when it really comes to music, it's explaining to them that this is a way to hit a different demo,

I think without naming the video game companies we work with, because we work with all different ones, social games, hardcore games, this and that, I think what... musical talent especially, because we also put athletes and Hollywood stars and influencers in games. But I think when it really comes to music, it's explaining to them that this is a way to hit a different demo,

get out there in a big way, it's more effective than radio. I mean, look, I mean, the days, why do you think all these labels are getting rid of most of their A&R radio department that back in the day you'd go and bring the record to a DJ and be like, hey, play this for me. That's the way to get exposure. I think at the end of the day...

get out there in a big way, it's more effective than radio. I mean, look, I mean, the days, why do you think all these labels are getting rid of most of their A&R radio department that back in the day you'd go and bring the record to a DJ and be like, hey, play this for me. That's the way to get exposure. I think at the end of the day...

you put a record in a hip game, or you put an artist in a hip game, it can make them relevant to a totally different demo. There was a rapper, I wouldn't even call it a rapper, a very big hip hop rapper that we used last year, in a game, and we did a concert with them in the game, and we helped age down the people who listened. My 12-year-old had never heard of this person before.

you put a record in a hip game, or you put an artist in a hip game, it can make them relevant to a totally different demo. There was a rapper, I wouldn't even call it a rapper, a very big hip hop rapper that we used last year, in a game, and we did a concert with them in the game, and we helped age down the people who listened. My 12-year-old had never heard of this person before.

All of a sudden, they did a concert in the game, and my 12-year-old's like singing and knowing every record the guy ever did and following them. And you would kind of have that holy cow moment that that piece of content and that record playing

All of a sudden, they did a concert in the game, and my 12-year-old's like singing and knowing every record the guy ever did and following them. And you would kind of have that holy cow moment that that piece of content and that record playing

And that visual to a 12, 13, 14, 15, 16 year old, 17, 18 year old to 21 year old who haven't heard of you or heard of you but aren't that familiar with your music, you're opening back up to a different audience. And then you see their Spotify playlists start to get more. You see their social start to get more. And I think with a lot of the companies we work with, they get pitched every day now.

And that visual to a 12, 13, 14, 15, 16 year old, 17, 18 year old to 21 year old who haven't heard of you or heard of you but aren't that familiar with your music, you're opening back up to a different audience. And then you see their Spotify playlists start to get more. You see their social start to get more. And I think with a lot of the companies we work with, they get pitched every day now.

I think there's not a major label or maybe independent label that doesn't have somebody that's looking into the video game market or gaming market to how do we get our artists played? And I think it becomes a very, very important part of the label or the record or the artist marketing plan is back in the day, if you could land that perfect commercial for exposure, now it's more about gaming.

I think there's not a major label or maybe independent label that doesn't have somebody that's looking into the video game market or gaming market to how do we get our artists played? And I think it becomes a very, very important part of the label or the record or the artist marketing plan is back in the day, if you could land that perfect commercial for exposure, now it's more about gaming.

If you can land that game, because it also, a lot of it can live forever in that game. Back in the day, Guitar Hero, which we weren't involved in, that Activision had, it was the same thing.

If you can land that game, because it also, a lot of it can live forever in that game. Back in the day, Guitar Hero, which we weren't involved in, that Activision had, it was the same thing.

People wanted to be on Guitar Hero because that music was going to be played, you were interacting with the game, and it was pretty amazing that they were one of the first to really meld music and gaming together. Rock Band kind of was an iteration of that. But now I don't care what gaming company you are. Think about the youth when they're playing the games. Music is a very natural component.

People wanted to be on Guitar Hero because that music was going to be played, you were interacting with the game, and it was pretty amazing that they were one of the first to really meld music and gaming together. Rock Band kind of was an iteration of that. But now I don't care what gaming company you are. Think about the youth when they're playing the games. Music is a very natural component.