Ryan Schinman

It redefined kind of a premium condiment, whether it's ketchup or mustard or mayonnaise. But the minute you put it inside a bigger company, it kind of lost its shine, lost its way. And you don't hear about it anymore. And it's too bad because it was a brand that the two founders had a vision. They created ketchup in their dorm rooms. They seasoned it.

It redefined kind of a premium condiment, whether it's ketchup or mustard or mayonnaise. But the minute you put it inside a bigger company, it kind of lost its shine, lost its way. And you don't hear about it anymore. And it's too bad because it was a brand that the two founders had a vision. They created ketchup in their dorm rooms. They seasoned it.

They thought of the name and the graphics and they were scrappy and didn't have millions of dollars of marketing budgets. Then it goes inside this ecosystem and who knows? So I think the same thing happens with these media companies. I mean, look at our friends, Ryan and Chris, who four or five months ago sold to Publicis.

They thought of the name and the graphics and they were scrappy and didn't have millions of dollars of marketing budgets. Then it goes inside this ecosystem and who knows? So I think the same thing happens with these media companies. I mean, look at our friends, Ryan and Chris, who four or five months ago sold to Publicis.

Could Publicis have developed 10 years ago and figured out that influencers are the wave of the future and brands interacting with their billions of dollars to spend? Sure. But Ryan and Chris did it better. They thought of it. They were bold. They got strategic investments for people like WME who put money in and believed in them.

Could Publicis have developed 10 years ago and figured out that influencers are the wave of the future and brands interacting with their billions of dollars to spend? Sure. But Ryan and Chris did it better. They thought of it. They were bold. They got strategic investments for people like WME who put money in and believed in them.

They worked with brands and were scrappy and got more and more and more brands. And then people realized, hey, wait a second. Creator economy really means something. And sometimes it's better to have these makeup influencers than Julia Roberts. Because Julia Roberts looks beautiful in a commercial. but she's not doing a post a week. And she's also not posting for a living.

They worked with brands and were scrappy and got more and more and more brands. And then people realized, hey, wait a second. Creator economy really means something. And sometimes it's better to have these makeup influencers than Julia Roberts. Because Julia Roberts looks beautiful in a commercial. but she's not doing a post a week. And she's also not posting for a living.

Her career is making unbelievable movies. The creators are about creating. And that's all they want to do. And what is their unique point of view to create? Same thing with event marketing companies who can be really creative.

Her career is making unbelievable movies. The creators are about creating. And that's all they want to do. And what is their unique point of view to create? Same thing with event marketing companies who can be really creative.

When we sold to Bruin Capital and Engine Shop, we were doing unbelievable things for InBev and Budweiser and unbelievable things for Mercedes and American Family Insurance and activating at Augusta and at the US Open, doing stadium naming rights deals. And a company, Bruin, which was owned by Bruin Capital and WPP said, we want that. And my partners and I sold, but That's the secret sauce.

When we sold to Bruin Capital and Engine Shop, we were doing unbelievable things for InBev and Budweiser and unbelievable things for Mercedes and American Family Insurance and activating at Augusta and at the US Open, doing stadium naming rights deals. And a company, Bruin, which was owned by Bruin Capital and WPP said, we want that. And my partners and I sold, but That's the secret sauce.

I think at the end of the day, there's always a place for really, really good agencies that are smart, that are bold, that are hardworking. And I think what you see more and more in the marketplace is people like me who have done it multiple times because you have that entrepreneurial spirit. You can't help but want to do something else.

I think at the end of the day, there's always a place for really, really good agencies that are smart, that are bold, that are hardworking. And I think what you see more and more in the marketplace is people like me who have done it multiple times because you have that entrepreneurial spirit. You can't help but want to do something else.

I think part of my secret sauce is I kind of stay within my lane. My team laughs. I call myself a one-hit wonder because I just do the same thing over and over and over again in different iterations. But if you capture the CEO, the CMO, the head of corporate communications ear, and do a great job for them and not try to do 50 things for them. Be a specialist. This is what I do.

I think part of my secret sauce is I kind of stay within my lane. My team laughs. I call myself a one-hit wonder because I just do the same thing over and over and over again in different iterations. But if you capture the CEO, the CMO, the head of corporate communications ear, and do a great job for them and not try to do 50 things for them. Be a specialist. This is what I do.

I am not trying to replace this company, this company, this company, this company. This is what I do. And I am the best at this. And I think that's why corporations really like us is because we're not trying to be something we're not. We're not trying to capture every dollar and squeeze every dollar out of them. And we're saying, look, use me for what we're best in class at.

I am not trying to replace this company, this company, this company, this company. This is what I do. And I am the best at this. And I think that's why corporations really like us is because we're not trying to be something we're not. We're not trying to capture every dollar and squeeze every dollar out of them. And we're saying, look, use me for what we're best in class at.

And by the way, you need a production company? I'm going to introduce you to one. You know, you want a great director? I'm going to introduce you to one. You want a great PR company? I work with 30 of them. Let me introduce you to the people who've done great by my brands. And I think... It's that circle that also us in this community all know each other, respect each other.

And by the way, you need a production company? I'm going to introduce you to one. You know, you want a great director? I'm going to introduce you to one. You want a great PR company? I work with 30 of them. Let me introduce you to the people who've done great by my brands. And I think... It's that circle that also us in this community all know each other, respect each other.