Ryan Schinman
speaker
94 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Ryan Schinman’s voice in public audio — every appearance, attributed to the second.
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Appearances
Brands and snacks, yeah, you're eating them and you're doing them, but being locked in and listening and watching and experiencing with your friends and peers, playing while listening is a very emotional moment. And who you want to play as is just as important. What kind of outfits you want to wear, you know? What is your costume? Who do you want to be like? And it's pretty amazing. And also...
I think a lot of the video game companies are very quick to react to trends, as we were talking a little bit about before, how maybe advertisers are a little slower. I think the ability to, here's a TikTok kind of sound or moment, whether it's a real song or not, how do we get that in game? And how do we get it in game quickly and capitalize on that moment? or a dance, or a saying.
And I think these gaming companies are very hip to the fact that, hey, we're not going to pay top dollar because no different than the radio stations back in the day didn't pay you you know, a lot of money to play their songs on the radio. We're now a voice to the next generation and the future generations. So you want to mess with us. We're going to figure this out together.
What's important to you? What's important to us? Let's put a deal together.
Well, I think it's a great question. I think that some brands do it to check the box. We have to do it. It's something that kind of, if you look back, I think Tom's was one of the first to really be out there and have a one-for-one, buy a pair of shoes, or going to be giving a pair of shoes. And Tom was kind of...
the leader in that now people had done it before and given a foundations and cereals or soda or cars, but he was the first to really bring to the forefront, um, doing great projects by doing good and having a great product and, and, and, and doing good is really important. Um, but I think, Today's culture and today's consumer knows if it's a check the box or if it's something that makes sense.
What I would also say is when a brand says to me, I'd like so-and-so to perform. and it's a cancer awareness charity, why won't they do it for free? Or I know they make a million dollars, but for a hundred grand, that's a lot of money for our charity. I don't understand. What do they think? They're too good for us?
And what I would say, but take a step back, that that person might not have a connection to cancer awareness. That person might have something to do with Amphar or that person may have something to do with Alzheimer's or what's important to them or music cares.
So sometimes a brand aligning with a charity that wants to align with talent, you have to take a step back and say, what's important to that talent? What are the talent's causes? And why don't we support the talent's causes that are important to them? And they might support your cause. But again, the days of...
I'm a million dollars, you should do this for me for a hundred grand because I'm a good cause, are out the window because there are hundreds of charities which are needed in this country. I'm a big believer in it. But I think you also have to listen and understand who makes sense and who has a personal connection to that charity or to that foundation.
that wholly wants to be a part of it and feels it. Because again, you know, a lot of people who speak more than I do, authenticity, authenticity, authenticity. So you got to have that connection. You got to be able to tell that story and why that talent is going to be there. And you want the talent to want to lean in and not just even take a small pay cut from a million to 500 grand.
Find the connection.
To my children or children in general?
To my children. Oh, very, very, very good question. I thought the children. The children of the world? I believe the children of the people. I think it's something I've thought about, right? I'm 53 years old. I'm not a 23 year old or 40, 33 or 43 year old entrepreneur. So I've, I've had a lot of time to think about it. And I think my answer changes here and there.
And if we're gonna talk on a percentage basis, they're gonna get a lot of it, but they're not gonna get it all at once. They're not gonna get it on their 18th or 21st birthday. But I want for my kids to wake up every day and be as passionate about what they are doing as I am for what I do.
So if my 12 year old son decides to be a high school lacrosse coach, and that's what he's passionate about, I don't want him to ever worry about a mortgage, a car, maybe sending his kids to private school or camp. I don't want him to worry, but he's got to work. He's got to work hard and he's got to be passionate. Same thing with my two daughters. I have a 14 year old and an eight year old.
And what's nice is my 14 year old listens to my conversations. It's almost like in the movie, Sabrina, the chauffeur getting tips from, you know, from the heroes of it, from Harrison Ford and Greg Kinnear. But at the end of the day, or back in the day, Humphrey Bogart, But for me, my 14-year-old listens. Her and... Her friend, Violet, want to form Gravy Entertainment.
Her name is Grace, and it's Violet. And they're already talking about their company at 14 years old. Wow, I love it. And she asks questions. She listens. She learns. She gives me advice on who's cool and who's not. Because, as you know, Dan, and I don't want to admit to many people that don't know me, but I'm not on social media on any form. I've never been on Facebook or MySpace or Hot or Not. No.
All the big ones. Never been on a dating app either. But at the end of the day, the reality of it is I want my kids to work, to be driven, but to do what they love without the worry of their next paycheck is going to X, Y, and Z. So it's not an exact number, but it's a number to be comfortable but still want to work hard. And That's what's important to me.
I think, you know, now more than ever with what's going on in the world, you focus on, you know, to me, three or four things, health, family, friends, experiences. And again, I know it sounds cliche, but, you know, again, I started, I'm 19, I'm 53 now. I feel like I've never worked a day in my life. Our motto, this is not easy to do.
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