Ryan Schinman

An unnamed talent that I can tell you that's probably one of the biggest female pop artists in the world. One of our brands offered her $20 million to be in an ad. And you know what she said? No, thank you. Thank you for the opportunity, but no thank you. So... Whoa. It shows how much money the top AAA talent is making. And...

An unnamed talent that I can tell you that's probably one of the biggest female pop artists in the world. One of our brands offered her $20 million to be in an ad. And you know what she said? No, thank you. Thank you for the opportunity, but no thank you. So... Whoa. It shows how much money the top AAA talent is making. And...

What happens is sometimes also, Dan, not to kind of throw you a curveball, but the A- and B-plus list talent sometimes think that they could also do what Kim's done with Kim's or what Rihanna's done with Fenty or what, you know, the Paul's done and KSI for Prime or Mr. Beast with Feastables. That's very difficult. That's the 1% of the 1% of the 1%.

What happens is sometimes also, Dan, not to kind of throw you a curveball, but the A- and B-plus list talent sometimes think that they could also do what Kim's done with Kim's or what Rihanna's done with Fenty or what, you know, the Paul's done and KSI for Prime or Mr. Beast with Feastables. That's very difficult. That's the 1% of the 1% of the 1%.

And even that, we don't know how long those brands are going to last. So, you know, I would say the biggest faulty of a lot of this talent is when they're hot at the moment, they don't capitalize. They say, oh, I'm holding out for Chanel or I'm going to hold out for $5 million. And then a year later, they're calling back and being like, excuse me, Mayflower, can you bring us some brand deals?

And even that, we don't know how long those brands are going to last. So, you know, I would say the biggest faulty of a lot of this talent is when they're hot at the moment, they don't capitalize. They say, oh, I'm holding out for Chanel or I'm going to hold out for $5 million. And then a year later, they're calling back and being like, excuse me, Mayflower, can you bring us some brand deals?

And you're like, oh, I thought you were starting your own jewelry company. And now you want to do this. So... I think you got to capitalize.

And you're like, oh, I thought you were starting your own jewelry company. And now you want to do this. So... I think you got to capitalize.

I think the most famous moment was, I remember years and years ago when Jeremy Lin, there was something called Linsanity in New York when he played with the Knicks and we would bring him so many deals and he would turn down so many deals and his family who was kind of involved would be like, no, no, no, we're holding out. We're holding out. We're holding out. A year later,

I think the most famous moment was, I remember years and years ago when Jeremy Lin, there was something called Linsanity in New York when he played with the Knicks and we would bring him so many deals and he would turn down so many deals and his family who was kind of involved would be like, no, no, no, we're holding out. We're holding out. We're holding out. A year later,

There was no such thing as Linsanity, and he should have taken the millions and millions of dollars that were offered to him for people to capitalize at that moment. So the town and their managers and agents have to be managed right. There's nothing worse than me negotiating or someone on my team negotiating with an imaginer, agent, or lawyer. It's good to believe in your client.

There was no such thing as Linsanity, and he should have taken the millions and millions of dollars that were offered to him for people to capitalize at that moment. So the town and their managers and agents have to be managed right. There's nothing worse than me negotiating or someone on my team negotiating with an imaginer, agent, or lawyer. It's good to believe in your client.

It's good to believe that they're Rihanna or Tom Brady or Messi, but not everybody is. So pounce, do the deal if it makes sense. And go on to the next.

It's good to believe that they're Rihanna or Tom Brady or Messi, but not everybody is. So pounce, do the deal if it makes sense. And go on to the next.

So I don't care if it's food, clothing, cosmetics, tech, you know, video games, we're in every sector. And I think what happens is, you know, there's two business models that we have. One is somebody says, go fetch. I want Dochi, or I want Tyla, or I want Billie Eilish.

So I don't care if it's food, clothing, cosmetics, tech, you know, video games, we're in every sector. And I think what happens is, you know, there's two business models that we have. One is somebody says, go fetch. I want Dochi, or I want Tyla, or I want Billie Eilish.

And we go fetch, we give them the analytics, we tell them what else is doing, we get a price, we kind of look at what else they've done in the marketplace, what they have coming up, what projects they have. Do they have a new record that's hitting? Are they going on tour? How can we tie into them? Will they do interviews or not? And then the second model is,

And we go fetch, we give them the analytics, we tell them what else is doing, we get a price, we kind of look at what else they've done in the marketplace, what they have coming up, what projects they have. Do they have a new record that's hitting? Are they going on tour? How can we tie into them? Will they do interviews or not? And then the second model is,

I want a Latin comedian or I want a piece of music that sounds like beautiful day by YouTube, but isn't beautiful day. What's the modern version of beautiful day that's out there right now. And that's where our team really gets to work.

I want a Latin comedian or I want a piece of music that sounds like beautiful day by YouTube, but isn't beautiful day. What's the modern version of beautiful day that's out there right now. And that's where our team really gets to work.