Ryan Serhant

They're fun, they're content houses. There's no desks, okay. So we called it House of Serhant and it was about kind of the building of a company in New York. And then we started pitching it to HBO, Peacock, Amazon Prime, Hulu, Netflix, something else, I can't remember. And went through and it was, I mean, it was interesting. It obviously worked.

They're fun, they're content houses. There's no desks, okay. So we called it House of Serhant and it was about kind of the building of a company in New York. And then we started pitching it to HBO, Peacock, Amazon Prime, Hulu, Netflix, something else, I can't remember. And went through and it was, I mean, it was interesting. It obviously worked.

And so we went with Netflix because they're just great partners and have the biggest network.

And so we went with Netflix because they're just great partners and have the biggest network.

2022.

2022.

It was one full year of producing, pre-production, casting, pitching, all that stuff. Before you started filming. Oh, yeah, man. One year. And then a whole year of filming, 2023. So much work. It's so much work. You have a 90% chance that no one watches it. It may not work. Especially on streaming. Oh my gosh. Because when I did, I did a show that people didn't watch called Sell It Like Serhant.

It was one full year of producing, pre-production, casting, pitching, all that stuff. Before you started filming. Oh, yeah, man. One year. And then a whole year of filming, 2023. So much work. It's so much work. You have a 90% chance that no one watches it. It may not work. Especially on streaming. Oh my gosh. Because when I did, I did a show that people didn't watch called Sell It Like Serhant.

People watched it, just not as many as like million dollar listing. So Sell It Like Serhant was a passion project of mine. But even though it wasn't like a ratings juggernaut, it spawned the book, it spawned the education business, it spawned a speaking tour, all these things that still exist today and are huge parts of our business, but it was cable.

People watched it, just not as many as like million dollar listing. So Sell It Like Serhant was a passion project of mine. But even though it wasn't like a ratings juggernaut, it spawned the book, it spawned the education business, it spawned a speaking tour, all these things that still exist today and are huge parts of our business, but it was cable.

And so no matter what, for like 12 weeks, Sell It Like Sirhan is in your TV guide, it's there, there are commercials for three months, no matter what. And then it reruns and everything. Streaming, you get 48 hours for the algorithm to decide Do viewers agree with this content or are we going to drop it?

And so no matter what, for like 12 weeks, Sell It Like Sirhan is in your TV guide, it's there, there are commercials for three months, no matter what. And then it reruns and everything. Streaming, you get 48 hours for the algorithm to decide Do viewers agree with this content or are we going to drop it?

And they will drop it fast because the minute you click on something that everybody else has said meh to, you might then go to Hulu. You might look at your phone. So how do you keep people from looking at their phone, right? You have to give them hooks and cliffhangers. It's no longer arcs and storylines. It's hooks and cliffhangers, hooks and cliffhangers.

And they will drop it fast because the minute you click on something that everybody else has said meh to, you might then go to Hulu. You might look at your phone. So how do you keep people from looking at their phone, right? You have to give them hooks and cliffhangers. It's no longer arcs and storylines. It's hooks and cliffhangers, hooks and cliffhangers.

It's bite-sized content in long form media. And so- So yeah, so there was a year of filming with Netflix and then the show came out in June and worked, thank God.

It's bite-sized content in long form media. And so- So yeah, so there was a year of filming with Netflix and then the show came out in June and worked, thank God.

Oh, I mean, my life changed like overnight. Really? Yes. Yeah. Like I, before Netflix, I used to tell people like, you know, I had my life, then Million Dollar Listing happened. Like that was always in all these talks and podcasts, I'd say, yeah, and then Million Dollar Listing happened. And then things changed, right?

Oh, I mean, my life changed like overnight. Really? Yes. Yeah. Like I, before Netflix, I used to tell people like, you know, I had my life, then Million Dollar Listing happened. Like that was always in all these talks and podcasts, I'd say, yeah, and then Million Dollar Listing happened. And then things changed, right?

I was able to, you know, not just that people recognize me, but they would know me as the real estate guy. And that was helpful for business. I sell real estate, you know, I don't sell toasters. And so it would also help me open doors. You know, we always say like opportunity knocks on both sides. And so you gotta go knock and then the door would open. And now I say until Netflix happened.

I was able to, you know, not just that people recognize me, but they would know me as the real estate guy. And that was helpful for business. I sell real estate, you know, I don't sell toasters. And so it would also help me open doors. You know, we always say like opportunity knocks on both sides. And so you gotta go knock and then the door would open. And now I say until Netflix happened.