Ryan Smith

I mean, you've seen the asset class of sports become something that's super desirable.

You're seeing also...

you know, the groups of people coming in shift from family owned to more like, you know, kind of towers that have been stacked together.

Ownership groups that come in.

And, um, you know, I also think the days of no one's like, let's just be honest, like in no other world, would you acquire a business for the size of the price of what, you know, Portland did and turn it over to somebody.

that would never happen anywhere in business.

Right.

You'd never be like, okay, I'm paying this for this luxury brand.

Okay, yeah, someone, I'll come see it next December.

That's unheard of.

And so now with, I don't know what's cause or effect, but as you look at the risk people are taking to get in here, I think long gone are the days where the principle,

or the main principle, is not heavily involved.

We're not going to see a day where a board's running it, a family office is just running it on the side.

Those days are gone.

They're gone in football.

They're gone in everything else just because of what it is.

And actually, if someone's stretching this far to acquire one of these, they also really understand the community aspect of it as well.

Yeah.

Because they care about that as well.

And so I think that