Ryan Sterling
speaker
807 appearances
4 recordings
1 series
first heard Feb 2026
last heard 7 Sep
Ryan Sterling’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Sep 2026 with 1.
Appearances
The highest fee starts at 0.9% and that's where balance is under $500,000.
Once values get above 500,000, it goes down to 0.8%, and then it scales down from there.
But it's important to note that, and this gets a little technical, a lot of firms, what they'll do is they'll charge, you know, 0.9% in the first 500,000 or so, and then 0.8% in the next 500,000.
We actually have cliffs.
So once someone gets above a certain asset point,
everything gets charged the new lower percentage.
And the reason we put those cliffs in place is to actually avoid some of these conflicts of interest.
So there have actually been times where clients have taken money out of their account and we've been completely neutral because they've gone from one fee
to a higher one because their assets are lower.
But on a revenue standpoint or a fee standpoint, it's actually stayed the same.
So that's part of the reason we put those cliffs in place was to at least try to mitigate some of this conflict of interest.
Maybe where we can start is like I can tell you all of the fee structures that we've experimented with.
So the first one was doing a one time planning fee where someone comes to you and they just want a one time plan and it's a one time fee, just like you would go to an attorney for a trust or any sort of kind of legal opinion or a legal document.
You pay a one time fee.
And the reason that works well is because, again, there are zero upcharges.
There are zero commissions.
It's very straightforward.
I'm going to charge you $4,000, $5,000.
This listener was quoted $6,500.
And we're going to do a one-time plan, and that's going to be it.
Showing 481–500 of 807 · page 25 of 41
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