Ryan Sterling

speaker

807 appearances 4 recordings 1 series first heard Feb 2026 last heard 7 Sep

Ryan Sterling’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Sep 2026 with 1.

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We were paying a flat amount per month.

OK, like there are some pros with that similar to the flat fee model.

But the issue with that is what happens is, you know, there might be three or four months where like everything is on cruise control.

And then they say, I'm actually going to pause right now.

And then they pause.

And the next thing you know, life changes.

They don't reengage you.

And then they come back, you know, a year and a half later.

And it's like we have to re underwrite the entire plan.

So that's why I was like, gosh, the people that are having the best outcomes are the ones that stick with us for a long time.

And for me, the fee model that scaled the best with people over time was the assets under management.

I will also say, too, there's a bit of also meeting people where they are.

So, for example, for clients that start with us with $100,000, that fees $900 a year.

So it was hard to charge someone $5,000 a year when they have $100,000 in investable assets.

So that's where it's like, gosh, how can we align this over time?

And that's where, again, the AUM model is it takes them to get above $500,000 before they're paying us $5,000 a year.

But at that asset level, they're better equipped to be able to spend that.

So it's kind of like I went back and I was like, I don't want –

us to get in our client's way of building wealth.

So how do we do that?

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