Ryan Urban

I think they do their public company.

I think they do $25 billion a year in revenue online.

It's like 75% of the people who come to Target's website are their customers.

And they have permission to email them, market to them.

The problem is like it's like probably 2% or so, it's definitely under 5% of people on Target's website are authenticating themselves and logging in.

So Target can't recognize their own customers.

When you can't recognize your own customers, like not only the kind of website experience you kind of got to start over, it doesn't happen.

And one of the advertising, one of the advertising, which I think we'll probably approach that itself.

No, no.

I'll give you a 30-second one there.

On the SaaS side, we really help brands recognize their customers and scale personalization.

So like Target, that example, most of their traffic is their customers.

They can't recognize anyone because people don't create accounts and no one's logging in when they're browsing.

So all the personalization efforts, say if they were a customer, which they will be at some point.

we would just help them scale all their email personalization efforts.

And by doing that, we're usually able to take revenue that people drive to personalization, especially personalized email from usually 1% of the revenue to 10% of the revenue.

We're usually able to grow email programs by 50% by scaling personalization.

Got it.

So the ad side, wondering in advertising, we do advertising infrastructure.

Our view in the world is that advertising should be content.