Ryan Urban

It should be a vibe.

Advertising should be enjoyable.

In a magazine, it's enjoyable.

Actually, Instagram does a fantastic job of advertising being enjoyable.

Even your ad you see on Amazon, their sponsored results when you do a search, they're pretty valuable.

The advertising you see on Amazon is really good.

So we work with like half the Comscore 250.

We work with like the biggest ones, like the CNBC, the Weathers, the CNN, those kind of big publishers.

And we really help them make advertising a vibe.

So we're actually at infrastructure.

We create the units themselves.

So we do that.

It's like, let's create these beautiful kind of newsfeed style units, like a magazine style unit.

No, no, no.

So we create the ad infrastructure.

And then we also, we help, we work with agencies and the agencies actually buy our exclusive inventory through a private marketplace.

So we not only facilitate the technology, we also facilitate the buyers.

And it's very premium brand advertising.

So it's advertising, it performs great for the brand.

It performs great for the publisher, but the users enjoy it.