Ryan Urban

We're facilitating everything.

We even do, for the agencies, we'll even- But Ryan, sorry, I just want to be very clear on this.

Um, it's not exactly that.

So we create the ad units and we facilitate the demand.

And then we help the agencies actually create the ad units.

The agencies will then go buy it.

And then we take a cut of that.

So the money comes to us and then we, we will get the publisher 50% plus.

of like the publisher and it's it's not we're not securing inventory it's our inventory we're we're facilitating ad units the demand we're doing everything the publisher just gets a really nice uh really nice ad experience and they they collect money so and actually for publishers there's two parts like publishers we they we have a sas business there where they pay us money to drive audience development collect emails write subscriptions so they pay us and then then if we have a lot of publishers where they pay us and then we pay them so it's like and sometimes two different departments so it's really cool

I mean, they're both growing.

So they're both growing.

They're both... Yeah, but what percent was SaaS?

It's... Let's say percent of SaaS.

I know you like to do math here.

And the last 12 months is like, I always think the future 12 months, I'd say the future 12 months will probably be 40% advertising, but they're both going to grow.

I don't look at it as a percentage of the pie.

It's like both the pies are going to grow.

Ultimately, these are going to be both billion dollar revenue businesses.

It's not more.

They're both.